Our second Sacramento Home Improvement Contractor report was conducted on swimming pool Contractors in or near the greater Sacramento area. This research was conducted January 2007.
The Report Overview:
“What does this report show?”
Of the 36 Sacramento area Swimming Pool Company web sites we reviewed, which would come up on page-1 of Google when searching for swimming pool or spa contractors in the Sacramento, Roseville and Folsom areas?
The results were great…for Tuscany Pools that is. Their web site came up 9 times on page one of Google for some of the most used terms when customers are searching for a company that builds pools.
Other than Tuscany, only two other sites came up;
o Sunrise Pools
o McCauley Pools and Spas
“What does this mean for your business?”
What this illustrates is this; there are thousands of searches happening on Google each month for swimming pool construction services. Because most clicks happen on page 1, if you are not there, you probably won’t get the call. Similar in concept to how yellow pages used to work (when people still actually used them...) – if you are not there and near the front of listings, you wouldn’t get the call.
So, of the 2,855 Sacramento area swimming pool related searches done in the greater market last month, these companies were the only to get the direct click… How much business do you think you missed out on? Maybe none. Maybe some. maybe a lot.
“But I pay a Lead Generation Service to be on page 1 already…”
We know, we see them. There is nothing wrong with this approach at all. Lead sharing is a great way to go. I strongly advocate programs like ServiceMagic, Referred Excellence and others – they work. However, it is not the same as you having the click all to your self. Like everything else it comes down to ROI – if you are making more than you are spending, keep it up! Just make sure those same dollars, spent in a slightly different way, couldn’t work even harder for you.
Take the Tuscany Pools example; for 9 of the most used terms, they come up on page 1 and they don’t share that lead/click with anyone else.
This is similar in many ways, to having someone walk into your and only your showroom, not a showroom shared by 20 other pool builders.
The List of Sacramento area Pool Contractor/Company web sites examined:
The list was pulled from Google web site research only. It appears that there were at least double this number of pool building companies that did not have a web site at all. Clearly, there is little chance of pulling an internet lead without a web site, however it can be done through third-party sites such as City search, Google local, etc.
In no way is this report meant to suggest that these are all of the search terms used or all of the web sites that should be examined. This is meant only to illustrate the huge opportunity for lead generation that exists that is currently only benefiting a very smart few.
Jim Bonfield – Founder, EyeballFarm Interactive Media
4811 Chippendale Drive, Suite 401
If you were not sent a password please request one by auto response email... (Use form below)
NOTE: The short version shows only those that were listed. The long version show all results.